A Sustainability Partnership Building a Better Future in Travel
The landscape of carbon accounting and sustainability is undergoing a profound transformation, fueled by the urgent need to address climate change and the growing demand for corporate accountability. Companies across the industries, like Stay Sojo, are adopting innovative practices, leveraging digital tools, and aligning their strategies with global sustainability goals. GreenFeet recognizes this and is at the forefront of this transformation providing businesses with a user-friendly, AI-Powered sustainability tool and resources to streamline their sustainability practices. GreenFeet has built a powerful sustainability solution paired with expertise from the climate change, data analytics, AI and communications fields to help companies like Stay Sojo to embark on their sustainability journey in an efficient, cost effective and sustainable way.
Stay Sojo has always been on the forefront of caring about their customers needs now and in the future. Melissa Mitchell, Director of Sales at Stay Sojo, says “Stay Sojo is on a mission of meaningful change. Our partnership with GreenFeet has been instrumental in guiding and educating all of us on where we are today and helping us set realistic targets for the future through their alignment with the science based targets principles. Their expert leadership has shown us opportunities for change and ways we can reduce our carbon footprint, and for us, that’s everything.”
Stay Sojo began this journey by carrying out an initial baseline emissions calculation for 2020 & 2021 in line with the GHG protocol and subsequently expanded the scope of their calculations in 2022 to include Scope 3 Emissions, tying in with the fact that today’s businesses are not just accountable for their direct operational impacts; they are also assessing their entire value chain, aiming to reduced emissions and drive sustainability from start to finish. This has led to a pronounced focus on Scope 3 emissions, which originate from sources not directly owned or controlled by the reporting company but which often account for a large proportion of a company’s carbon footprint. GreenFeet assists with addressing these indirect emissions which is crucial for achieving comprehensive carbon reduction targets.
For Stay Sojo addressing this step began with accurately identifying and measuring the emissions in question. GreenFeet’s carbon emissions calculators offer a high level of accuracy, paired with a comprehensive methodology which ensures that client companies can confidently stand by their emissions data.
Utilizing GreenFeet’s intuitive technology, Stay Sojo has streamlined the collection, analysis, and understanding of carbon emissions information nationwide. This has subsequently allowed for pinpointing crucial segments of its daily operations that hold potential for significant reductions in total carbon emissions.
*Source: https://staysojo.pages.greenfeet.com/
A Holistic Approach to Sustainability
An increasing number of organizations are realizing the importance of presenting a unified narrative through integrated reporting, seamlessly weaving together their financial performance and sustainability impact. This holistic approach provides stakeholders with a comprehensive view of a company’s resilience and long-term viability. GreenFeet facilitates this integration and offers a holistic and simplified approach for companies who wish to put a comprehensive sustainability plan in place in line with their company’s mission, practices and financial performance. This process includes measuring, understanding and analyzing carbon emissions in line with the Greenhouse Gas Protocol. Subsequently it includes benchmarking, setting reduction targets, implementing initiatives, reporting within the various recognized frameworks and offsetting. Stay Sojo is currently working with GreenFeet on their sustainability journey, evaluating realistic and well thought out targets in line with climate science and implementing initiatives to ensure that progress is being made. The company’s public reporting of their efforts and aims using the GreenFeet, ‘Stay Sojo: My Sustainability Page’, shows transparency, accountability and industry leadership.
When it comes to sustainability, transparency is key.
Net Zero
A wave of net-zero commitments is sweeping across industries, with companies pledging to balance the amount of greenhouse gases emitted into the atmosphere with the amount being reduced and removed. While these commitments are a step in the right direction, the reality remains that global CO2 emissions continue to be a major concern. For companies like Stay Sojo that are moving towards NetZero, emissions reduction is the first vital step, followed by initiatives like target setting, reporting, initiatives and removals. GreenFeet can help with every step of this journey. GreenFeet offers a comprehensive and accurate carbon accounting tool and supply chain analysis ensuring accuracy and complete transparency for customers wishing to disclose their sustainability efforts or make net-zero commitments. GreenFeet aligns with all of the major reporting and target setting frameworks such as SBTI, CDP, GRDP and GreenFeet’s sustainability experts provide guidance on communications with
customers, stakeholders, employees and any interested parties in line with the latest climate science.
Lisa McKelvey, Founder of GreenFeet, says “We are excited to be partnering with Stay Sojo to continue to drive sustainability across the corporate housing industry. At GreenFeet we’re invigorated by companies like Stay Sojo who place sustainability at the forefront of what they do, ensuring that emissions reduction and transparency is a priority, which is key for any company’s sustainability journey.”
Sustainability is not just a choice; it’s a necessity for the preservation of our natural resources, cultures, and the overall well-being of our planet and future generations. This is only the beginning of what’s to come in revolutionizing the travel, hospitality, and corporate housing industries.
