Nori & GreenFeet – Carbon Removal Made Easy

GreenFeet is making sustainability easy, and now with our partners Nori it’s becoming even easier.

Lisa Mckelvey

Lisa Mckelvey

by Lisa Mckelvey

Table of contents

We’re excited to announce GreenFeet is partnering with Nori, the Carbon Removal Marketplace, to provide the first easy-to-use, end to end solution for companies of any size to easily measure, manage and ultimately reduce their carbon footprint through verified carbon removal offsets.

Nori and GreenFeet now provide an end to end offering where organizations can quickly calculate their corporate emissions, easily understand the business activities contributing most to their environmental impact and efficiently purchase carbon removal to offset their business footprint.

Why we partnered with Nori

GreenFeet’s mission is to make sustainability easy for organizations of any size, whether you have 1000+ employees or less than 10. 

To fulfil this mission we’ve built an easy to use and cost effective platform that allows companies to very easily calculate and understand their emissions. We’ve built in 100’s of calculators to simplify the emission calculation process, we provide 24/7 online support for any questions our users might have, and we can even perform the calculations for you if that’s your preference. On top of that users can record reduction initiatives (e.g. switching to green energy), easily set goals, and roll all their sustainability metrics and actions up into an autogenerated report that can be shared with stakeholders.

In many cases, however, businesses cannot reduce their carbon footprint through reduction initiatives alone and need to invest in offsets to bridge the gap where some emissions are unavoidable in the short term (e.g. a certain amount of air travel may be required and can not be eliminated completely for many businesses). Unfortunately, all offsets are not equal, and thus it is very important to work with highly trusted offset providers. On top of that, different offsets have different purposes.

Some offsets, for example, will prevent ‘future’ emissions from occurring, rather than actually removing carbon from the atmosphere. In fact, most of the voluntary offsets that have been sold are either reductions or avoidance offsets. Both options slow the rate of emissions, but carbon removal is the only way to truly negate or reverse carbon emissions.

Enter Nori! Nori is a best-in-class offset provider, offering ONLY carbon removal offsets. Thus when you invest in a Nori Carbon Removal Tonne (NRT) it is guaranteed that you and your business are removing CO2 already in the atmosphere. All NRTs are verified by 3rd parties to ensure credible and high quality offsets.

Today, Nori’s offsets are largely focused on regenerative agriculture, resulting in regenerative farms storing carbon in their soil and becoming carbon sinks. Regenerative farming has the potential to sequester and store gigatonnes  of CO2 in soil per year which can be an important weapon in the fight against climate change (Note: today we emit approx. 40 billion tons per year of CO2 into the atmosphere). Regenerative farming is also a relatively low cost and scalable solution with many additional benefits such as a reduction in monoculture and fertilizers. 

Regenerative farming removes carbon dioxide from the atmosphere

Nori & GreenFeet also share a belief that transparency is king when it comes to sustainability. Thus transparency has been built into every step of the Nori process. At any moment you can access details about suppliers and projects and you can even provide feedback on their methodologies and ways of operating. You can see a full list of projects here.

Nori & GreenFeet

To get started using Nori and GreenFeet simply sign up here. You can immediately start to understand your company’s carbon emissions using the GreenFeet calculators and dashboards. GreenFeet reduces the amount of effort required to calculate your footprint from weeks to hours. Once you signup to GreenFeet the process is simple:

The GreenFeet Dashboard: Total Emissions by Category

  • Step 1: Set up a getting started call with our team and we walk you through the data you need to collect to calculate your footprint.
  • Step 2: Upload your emissions data to the platform and our team will take care of the rest. Yes, we will do the calculations for you so you don’t have to.
  • Step 3: Understand your footprint. We will walk you through your emissions data so that you can quickly understand the business activities driving your carbon emissions.
  • Step 4: Reduce and Offset. GreenFeet provides guidance around reduction initiatives (e.g. switching to green energy) and internal campaigns to drive sustainability. Our integration with Nori allows you to easily invest in carbon removal projects and to record these in your inventory so that they can be tracked vs your overall carbon footprint, allowing you to easily see how you are reducing your overall footprint.

Purchasing NRTs in Greenfeet

We’re making sustainability easy, and now with our partners Nori it’s becoming even easier. For more information signup for a GreenFeet account here. Or signup for our upcoming webinar. View Nori’s announcement here.







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